Presentation: Marketing innovations using 3d printers

Are mass produced marketing materials not good enough for you anymore? Wondering what the future of marketing & sales materials will be?

3D printing can now be used to create marketing innovations in business-to-business markets. Nanning de Jong of 3Dwergen showed at the 3D Printing Event Eindhoven 2013 (during Dutch Design Week) examples and discussed what the strengths and weaknesses of 3D printing are as a marketing tool. What kind of brands can benefit from it, how the 3D printing hype can be leveraged and free publicity can be generated. And what the synergy is with paper-, web- and video based marketing tools.

Maybe it will inspire you to innovate the marketing of your business?