3D printed sofa’s as B2B marketing campaign

Both 3D-software as 3D printing for marketing is still a niche market. The adoption of both solutions needs to reach a tipping point, but already adds value for early adopters. LOFT Nedsense combined both these worlds with the direct-marketing-campaign “Remember LOFT?” to re-activate her business-2-business contacts. A 3D printed sofa in a flip-open-box had a prominent place in the marketing campaign. Please read more about the campaign here.